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What Can Your Business Learn From UFC’s Georges St. Pierre

How will your business perform in the 5th championship round? Part of the ongoing series based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link)...

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What Makes People Buy: Benefit of the Benefit

People don’t want shovels. They want to plant a tree. People don’t want shovels. They want to plant a tree. So don’t sell them shovels. Sell them an idea that the tree planted will make their yard look...

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What Makes People Buy: Indoctrination

For those who stubbornly seek freedom, there can be no more urgent task than to come to understand the mechanisms and practices of indoctrination. ~Noam Chomsky I am NOT a mac nor a PC. Those are just...

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What Makes People Buy: Sidevertising

You approach the most beautiful girl at a party and you say.. Hi, my name is insert_you_name_here and I am amazing in bed. You should definitely date me. Eight seconds later you’re walking away with...

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Good Ideas Have a Lonely Childhood

Good ideas also have a lonely puberty, and only sometimes they have a teeming adulthood. This is what your business and your brilliant ideas look like to everybody else. You see it again and again;...

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To Fail, Expect to be Discovered

Part of the ongoing series based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link) by Hugh MacLeod. Key No 5: To Fail, Expect to be Discovered If...

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What Makes People Buy: What Car Is Right For Me?

What Did the Reptilian Brain Say to Neocortex? Let’s Meet Somewhere in the Middle Brain. Which car do you want to buy? This one: Reward yourself with the perfect balance of luxury and intelligence....

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Don’t Stand Out From the Crowd. Avoid the Crowd At All Cost

Who is this flying over us? All existing business models are wrong. All Social Media advice is stale. In The New Secrets of CEO’s, (Amazon Affiliate Link) Richard Branson states the following: I...

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The Tyranny of Hyperlink Ends Now!

Erping Zhu -Assistant Director, Center for Research on Learning and Teaching at the University of Michigan- conducted an experiment aimed at discerning the effects of hyperlinks on comprehension. Her...

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5 Ways to Spark a Conversation on Facebook

My friend and a fellow dog-blogger Jana Rade recently started a Facebook group covering an issue that is very near and dear to her heart. In fact, it’s near and dear to all of us who own dogs. Dog...

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