What Can Your Business Learn From UFC’s Georges St. Pierre
How will your business perform in the 5th championship round? Part of the ongoing series based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link)...
View ArticleWhat Makes People Buy: Benefit of the Benefit
People don’t want shovels. They want to plant a tree. People don’t want shovels. They want to plant a tree. So don’t sell them shovels. Sell them an idea that the tree planted will make their yard look...
View ArticleWhat Makes People Buy: Indoctrination
For those who stubbornly seek freedom, there can be no more urgent task than to come to understand the mechanisms and practices of indoctrination. ~Noam Chomsky I am NOT a mac nor a PC. Those are just...
View ArticleWhat Makes People Buy: Sidevertising
You approach the most beautiful girl at a party and you say.. Hi, my name is insert_you_name_here and I am amazing in bed. You should definitely date me. Eight seconds later you’re walking away with...
View ArticleGood Ideas Have a Lonely Childhood
Good ideas also have a lonely puberty, and only sometimes they have a teeming adulthood. This is what your business and your brilliant ideas look like to everybody else. You see it again and again;...
View ArticleTo Fail, Expect to be Discovered
Part of the ongoing series based on a brilliantly delivered book Ignore Everybody and 39 Other Keys to Creativity (Amazon Affiliate Link) by Hugh MacLeod. Key No 5: To Fail, Expect to be Discovered If...
View ArticleWhat Makes People Buy: What Car Is Right For Me?
What Did the Reptilian Brain Say to Neocortex? Let’s Meet Somewhere in the Middle Brain. Which car do you want to buy? This one: Reward yourself with the perfect balance of luxury and intelligence....
View ArticleDon’t Stand Out From the Crowd. Avoid the Crowd At All Cost
Who is this flying over us? All existing business models are wrong. All Social Media advice is stale. In The New Secrets of CEO’s, (Amazon Affiliate Link) Richard Branson states the following: I...
View ArticleThe Tyranny of Hyperlink Ends Now!
Erping Zhu -Assistant Director, Center for Research on Learning and Teaching at the University of Michigan- conducted an experiment aimed at discerning the effects of hyperlinks on comprehension. Her...
View Article5 Ways to Spark a Conversation on Facebook
My friend and a fellow dog-blogger Jana Rade recently started a Facebook group covering an issue that is very near and dear to her heart. In fact, it’s near and dear to all of us who own dogs. Dog...
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